Clear Eyes: Essentials Package
Team Training Package
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Business owners have a ton of data available to them. But, do you know what you’re looking for?
Do you have the right tracking in place and clear reporting so you can make informed decisions quickly?
If you don’t have a deep enough understanding of your metrics, you’re at the mercy of the narratives around you.
In most organizations, a LOT of people have a LOT of opinions. And every day, you likely hear theories about business performance... what’s working, what’s not, and what to do next.
Unless you know how to collect and read reliable data, you’re at the mercy of the storytellers and theorists. And the more persuasive they are, the faster you can be pushed into decisions that may not be in the company's best interest.
In this Clear Eyes Essentials Package, we’ll work with your sales and marketing team to:
In order for tracking to be meaningful, we first need a to get a clear picture of how prospects and customers move through the business.
We'll work with your team to make sure all important steps are mapped and trackable.
Next, we'll work with your team to build modern, flexible data capture and tracking for all points on the customer journey map.
We'll make it easy to manage and integrate with your current software setup.
When the system is ready, we'll meet for a reporting overview, Q&A, and training handoff. You'll move forward knowing how to measure and monitor what's truly important as a team and make stronger decisions each day.
What kind of tracking is set up: Source tracking (where leads are coming from, cost per lead, ROI for different lead sources, where your top spending customers are coming from), conversion rates (how easily your leads are becoming customers), and reporting to allow you to quickly undestand what's happening at every stage of the customer journey.
*PLEASE NOTE: The Clear Eyes Essentials Package is for general marketing tracking setup and team training. If you have robust tracking in place and feel comfortable monitoring conversation rates, lead sources, and ROI, this is probably not the package for you. A more advanced setup is appropriate for your company. Reach out to us to see how we can help.
